With the addition of Green Salt's 100% natural, low-sodium blend, the company becomes the leading plant-based salt in the U.S. and beyond. Existing Green Salt customers will have access to more product options, expanded availability, money-back guarantees, and SaltWise's educational and retail resources. In other words: better selection, better shipping, and better science.
"This isn't just a consolidation, it's a movement," said Harleen Singh, Chief Marketing Officer at SaltWise. "Together with Green Salt, we're taking everything people love about salt and making it smarter, greener, and more accessible around the world."
Green Salt's product, previously featured in The New York Times, has garnered cult status among chefs, nutritionists, and foodies looking for bold taste with benefits — including 50% less sodium, rich umami flavor, and a sustainable impact.
"We created Green Salt to challenge the idea that health and taste had to be a tradeoff," said Chris Lin, co-founder of Green Salt. "SaltWise shares that belief in making better salt available to more people, and now we will scale that vision together."
The acquisition comes at a time when consumer demand for healthier, cleaner ingredients is at an all-time high. The global salt substitute market is projected to reach $2.3B by 2030, with SaltWise as the clear industry leader.
SaltWise will reach a combined base of over 90,000, leveraging its Amazon footprint globally. See the full product line at www.saltwise.com.
Dear Saltwise.
I hope this message finds you well. I actually wrote this letter to Try Green Salt, not realizinig that you merged last year,
My name is Boo Boafo, and I am reaching out on behalf of the Woodstock Fruit Festival. We are an annual wellness festival that has been bringing together the whole-food, plant-based community for well over 10 years. This year’s retreat will welcome more than 200 attendees, and our community continues to grow, with over 22,000 followers on Instagram and more than 24,000 followers on Facebook.
Traditionally, our meals have been prepared SOS-free (salt, oil, and sugar free). This year, however, we are thoughtfully offering guests an optional, of a healthier salt seasoning choice. Some of us already use Green Salt, we were impressed by your mission, reputation, beautiful eco packaging, and commitment to supporting health and well-being. Your product feels like a natural fit for our community and values.
We would be honored to feature Green Salt as our preferred salt alternative throughout the festival. We are reaching out to see if Green Salt/SaltWise would be interested in sponsoring this year’s event by providing product for our attendees. In return, we would be delighted to promote your brand through:
- Product use during the festival.
- Recognition in our event communications.
- Social media exposure to our engaged wellness community.
- Opportunities for attendees to discover and experience Green Salt firsthand.
- Post a display of your product poster with a QR code order link embended in for attendies to purchase direct from you.
We believe this could be the beginning of a meaningful partnership that introduces your product to a highly aligned audience of health-conscious consumers. One of our other partners Daily Green boost sees an uptick in their orders around our festivals and they retain new customers.
Thank you for considering our request. We would love the opportunity to discuss how we can work together and are happy to provide any additional information you may need.
We look forward to hearing from you.
Warm regards,
Boo Boafo
Woodstock Fruit Festival
Logiistics@thewoodstockfruitfestival.org
917-549-6882